I’m not gonna lie; I’ve never been much of a fan of H&M and their clothing but after hearing the news this morning that Beyonce is teaming up with H&M and their Summer campaign- I got a little excited. Alright, so she isn’t necessarily collaborating them as she is just modeling her favorite pieces from their Summer collection- but still, it’s Beyonce, of course I’m gonna go out of my way now to buy everything that she loves, it’s cahj. Here’s an except from H&M’s Blog of what to expect in this upcoming campaign:
Beyoncé has worked with the in-house design team at H&M to create the perfect pieces for the heat of summer. Included in the collection are also garments – among them a tie-dye bikini – 25 percent of sales of which will be donated to H&M for Water.
That’s my gurl, Bey- saving the earth while looking good doing it. So what do you guys think? Smart marketing for H&M? Will you be coping Beyonce’s looks?